Jay Leno gets behind the wheel of a custom Camburg Engineering Toyota Tundra TRD Pro for an off-road racing experience. Powerband Films captured the entire session with cinematic precision — from shop floor to desert floor.
The Challenge
Shooting a celebrity talent (Jay Leno) in a high-risk off-road environment while maintaining broadcast-quality production. Leno's schedule allowed only a single day of shooting for the entire piece.
The Approach
Jay pre-rigged the Tundra with 6 internal cameras the night before, then deployed a pursuit vehicle and drone unit for the desert running sequences. The shop interview was lit with Arri SkyPanels to match the natural light of the desert exteriors.
The Result
The piece was featured on Jay Leno's Garage YouTube channel (4.3M subscribers) and Toyota's official motorsport channels. It showcased the intersection of Hollywood celebrity culture with hardcore off-road engineering.
Project Specs
- Client
- Camburg Engineering / Toyota
- Role
- Director / Cinematographer
- Equipment
- RED Weapon 6KDJI Inspire 2 X7Arri SkyPanel S60SmallHD 702
1.8MReach
12 minRuntime
9Cameras
14Crew Size