Ken Roczen — Red Bull Terrafirma 94' Re-enactment
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Commercial2017

Ken Roczen — Red Bull Terrafirma 94' Re-enactment

Cinematic recreation of the iconic Terrafirma 94 motocross event starring Ken Roczen. Shot on RED cameras with helicopter aerials and stabilized gimbal rigs across the California desert.

The Challenge

Recreating the raw, VHS-era energy of the original 1994 Terrafirma event while delivering modern 4K production quality. The shoot required matching archival footage frame-by-frame while letting Roczen push the limits.

The Approach

Jay deployed a multi-camera rig strategy: two RED Weapon 8K bodies on stabilized gimbals, a Shotover F1 helicopter system for wide aerials, and a dedicated 'crash cam' unit using armored GoPro housings.

The Result

The final 4-minute piece earned 2.8M views in the first 48 hours on Red Bull's YouTube channel. It became one of the most-shared motocross commercials of 2017.

Project Specs

Client
Red Bull
Role
Director of Photography / Camera Operator
Equipment
RED Weapon 8KShotover F1DJI Ronin 2Phantom Flex4K
2.8M+Reach
4 minRuntime
6Cameras
22Crew Size